Webcasts

Evidence Based Service: The Importance of Aligning Your Customer Service Offerings to Your Brand

Produced: November 12, 2009

Presenters:
John Ragsdale – VP, Technology Services Research, TSIA
Keith Goldberg – VP, Product Marketing, KANA
Andrew Cohen – VP, Strategies and Services, KANA
Kate Leggett – Director, Product Marketing, KANA

Topic brief:

Keeping your customer service experience aligned with your brand promise requires new ways of doing business. "Evidence Based Service" is a new customer service methodology that can help companies align their service experience with their brand's value proposition. To implement evidence based service takes agility, control and the ability to rapidly gain feedback and make changes to your customer service processes.

Join TSIA's John Ragsdale and an expert panel from KANA in this on-demand webcast where you'll learn what Evidence Based Service is, how it is done, how it has been successfully utilized by other companies, and how it can actively "move the needle" for your customer service offering.